February 22, 2005:
Quite simply, I highly recommend this book for anyone involved in the strategic success aspects of their business -- be it the company they work for, or their their own online (or offline) enterprise.
This latest publication, by the brilliant team of W. Chan Kim and Renee Mauborgne, is based on a solid foundation comprised of a study of 150 strategic moves, spanning more than a hundred years and 30 industries.
Intriguing and thought provoking, this work challenges the "traditional" approaches to strategic success. The authors convincingly argue that true, lasting success comes from creating what they term "Blue Oceans" -- untapped new market spaces ripe for growth.
These strategic moves--which the authors call "value innovation"--create extremely powerful leaps in value, that often render rivals obsolete for more than a decade.
In this landmark work, their "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant, and outlines principles and tools that any company can use to create, and capture, blue oceans, and propel their business to new heights of long-lasting success.
About the authors:
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.
About the link above:
The link above will take you to the home page of the "Harvard Business Online" website. Use the search box to find the complete collection of available offerings related to " Blue Ocean Strategy". You'll be glad you did.
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1 comment:
I LIKE THIS CONCEPT....CREATING YOUR OWN MARKET. POLITICAL CAMAPIGNS ARE LIKE THAT, ESPECIALLY IF THE CANDIDATE IS NEW AND THE RACE IS FOR AN OPEN SEAT. DO'N'T BOTHER SO MUCH WITH THE SUPPORTERS OF SOMEONE ELSE...CREATE YOUR OWN.
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