Interesting opinion piece on the threat of relatively new technique for generating false clicks on ads. Definitely something to keep in mind and watch out for, if you use any of the "pay per click" services in your marketing campaigns:
E-Commerce News: Viewpoint: Click Hijacking Threatens E-Business:
"Scammers apparently find it relatively easy to create software that generates these false clicks on ads. In fact, some of them are becoming so sophisticated that the clicks that they are creating somehow fall under the 'radar' of the search engine gatekeepers. Well, we have yet another definition to add to our technology lexicon: click hijacking. With the advent of powerful and profitable search engines, like Google (Nasdaq: GOOG) Latest News about Google, Internet schemers have come up with yet another way to illegally make a buck."
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